Privacy Policy

How We Use Your Personal Information

At Assured Trade Solutions, we are committed to safeguarding your personal information. We use this data to provide you with our services, manage your account, and ensure compliance with legal obligations. Below, we outline the various purposes for which we may use your personal information.

Verifying Your Identity

We may use your personal information to verify your identity and establish your account with us. This is necessary to comply with legal obligations and to ensure that we can provide you with our services securely. This process may involve third-party providers who perform credit or identity checks on our behalf.

Providing and Improving Our Services

We use your personal information to deliver our products and services to you and to evaluate your ongoing needs. By reviewing this information periodically, we can ensure that we are offering you the best possible services and support.

Development and Marketing

Your personal information may be used to help us improve our existing services and develop new products. Additionally, we may use this information to market our services to you, either with your consent or because it aligns with our legitimate business interests.

Profiling and Analysis

We may use your information to create profiles that help us better understand your needs and preferences. This may include automated profiling or credit checks, which can impact your ability to access our services. We may do this to meet legal requirements or because it supports our business operations.

Resolving Disputes

If you have a dispute or inquiry, we may use your personal information to investigate and resolve the issue as efficiently as possible. This is necessary to protect our legitimate business interests.

Legal and Regulatory Compliance

We are required to use your personal information to comply with applicable laws, court orders, and regulatory requirements. This use is necessary to meet our legal obligations and protect our business.

References

Occasionally, we may be asked by third parties, such as credit agencies, to provide references about you. We will only do so if it is legally required or in our legitimate interest. We will notify you before sharing such information if we are unsure of the legal requirements.

Customer Feedback and Surveys

We may use your personal information to send you surveys to gather feedback on our services. This helps us ensure that we are meeting your needs. Participation in additional surveys is voluntary, and any information collected will be anonymized before being shared with third parties.

Data Analysis

We use data analysis tools such as web beacons and pixel tags to track the performance of our website and email communications. Where data is anonymized, we do not require legal consent. However, when data is identifiable, we use it to assess and improve our offerings in line with our legitimate interests.

Marketing Communications

We may use your personal information to keep you informed about our latest products and services through various channels, including email, phone, and social media. We do this based on either your consent or our legitimate interests in providing relevant information to our customers.

Internal Business Operations

Your personal information may be processed for internal business purposes, such as record-keeping, research, and compliance with legal obligations. This ensures that we can effectively manage our relationship with you and meet our contractual obligations.

Corporate Transactions

If Assured Trade Solutions undergoes a corporate restructuring or is acquired by a third party, your personal information may be disclosed as part of that process. We will ensure that any use of your data complies with applicable laws and regulations.

Security Measures

For security purposes, we may record your image on CCTV when you visit our premises. We may also collect your contact details to keep a record of who has accessed our facilities. These measures help us maintain a safe and secure environment.

Your Rights Regarding Personal Information

You have various rights regarding the personal information we hold about you. Below is an overview of these rights and how you can exercise them.

Access

You have the right to request a copy of the personal information we hold about you. If you require additional copies, we may charge a reasonable fee to cover administrative costs.

Rectification

If any of the information we hold about you is incorrect or incomplete, you have the right to request its correction. We will also inform any third parties who have received your data of the rectification, where possible.

Erasure

In certain circumstances, you may request that we delete your personal information, such as when it is no longer needed, or you withdraw your consent (where applicable). We will comply with such requests unless we are legally required to retain the information.

Restriction of Processing

You can ask us to restrict the processing of your data in certain situations, such as when you contest the accuracy of the information or object to our processing. We will still store your data but will limit its use.

Data Portability

You have the right to obtain your personal data in a structured, commonly used, and machine-readable format. You can also request that we transfer this data to a third party of your choice.

Objection

You have the right to object to our processing of your data if we are doing so based on our legitimate interests, direct marketing, or research purposes. We will comply unless we have compelling legal grounds to continue processing.

Automated Decision-Making

If we make decisions about you based on automated processes, you can request not to be subject to such decisions unless they are necessary for a contract or legally required. You can also contest the decision and seek human intervention.